| Circulation and Readership | | | | |
| Circulation | 33'347 | | WEMF/SW verified | |
| Circulation of subscription | 28'459 | | WEMF/SW verified | |
| Sale by retail | 2'688 | | WEMF/SW verified | |
| | | | | |
| Reader | 121'000 | | MACH-Basic | |
| | | | 2010-2% | |
| Readership Figures | | | | |
| | Readers | Reach | Profile | Affinity |
| Sex | | | | |
| Men | 91'000 | 4.3 | 75 | 153 |
| Women | 30'000 | 1.3 | 25 | 48 |
| | | | | |
| Age | | | | |
| 14-34 years | 30'000 | 2.1 | 25 | 74 |
| 35-54 years | 47'000 | 3.0 | 39 | 107 |
| 55 years and older | 44'000 | 3.3 | 36 | 120 |
| | | | | |
| Gross income | | | | |
| less than CHF 4'000 | 7'000 | 2.3 | 6 | 41 |
| CHF 4'000 to 8'000 | 39'000 | 3.9 | 32 | 70 |
| CHF 8'001 to 10'000 | 24'000 | 2.8 | 18 | 100 |
| CHF 10'001 to 15'000 | 28'000 | 4.2 | 23 | 152 |
| CHF 15'001 and more | 25'000 | 10.8 | 21 | 388 |
| | | | | |
| Profession | | | | |
| Senior management | 8'000 | 9.5 | 7 | 340 |
| Middle management | 33'000 | 5.6 | 28 | 200 |
| Employees | 31'000 | 2.1 | 26 | 77 |
| Freelancers | 4'000 | 3.6 | 3 | 128 |
| Self-employed | 5'000 | 4.1 | 4 | 146 |
| | | | | |
| Above-average affinities | | | | |
| (very strong interest in) | | | | |
| Financial markets and stock exchange | 39'000 | 12.0 | 33 | 432 |
| Business | 57'000 | 9.7 | 48 | 348 |
| Reals estate | 12'000 | 5.4 | 10 | 196 |
| Cars | 12'000 | 4.3 | 10 | 155 |
| Technics/science/research | 39'000 | 4.0 | 32 | 145 |
| | | | | |
| Exclusive readers | | | | |
| Read FuW but not NZZ | 91'000 | 2.1 | | |
| Read FuW but not Handelszeitung | 97'000 | 2.2 | | |
| Read FuW but not Stocks | 111'000 | 2.6 | | |
| Read FuW but not Bilanz | 91'000 | 2.1 | | |
| | | | |
| Readership figures MACH Consumer 2010-2 | | | | |
| | | | |
| Luxury-oriented purchase style | 42'000 | 5.6 | 35 | 200 |
| Shareholders: Shareholders | 61'000 | 6.2 | 50 | 223 |
| Holders of options | 10'000 | 18.3 | 8 | 657 |
| Holders of time deposits | 15'000 | 4.9 | 13 | 177 |
| Funds-holder | 47'000 | 5.0 | 39 | 178 |
| Mortgage owners | 53'000 | 4.2 | 44 | 150 |
| Own a capital growing life-insurance | 67'000 | 3.9 | 55 | 141 |
| Use the internet as information source for banks and their services | 41'000 | 5.1 | 34 | 185 |
| Use the newspaper as information source for banks and their services | 32'000 | 5.2 | 27 | 187 |
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