| Circulation and Readership | | | | |
| Circulation | 29'517 | | WEMF/SW verified | |
| Circulation of subscription | 25'408 | | WEMF/SW verified | |
| Sale by retail | 2'116 | | WEMF/SW verified | |
| | | | | |
| Reader | 108'000 | | MACH-Basic | |
| | | | 2011-2 | |
| Readership Figures | | | | |
| | Readers | Reach | Profile | Affinity |
| Sex | | | | |
| Men | 77'000 | 3.5 | 72 | 145 |
| Women | 31'000 | 1.4 | 28 | 56 |
| | | | | |
| Age | | | | |
| 14-34 years | 24'000 | 1.6 | 24 | 67 |
| 35-54 years | 43'000 | 2.7 | 40 | 110 |
| 55 years and older | 41'000 | 3.0 | 38 | 124 |
| | | | | |
| Gross income | | | | |
| less than CHF 4'000 | 6'000 | 1.8 | 6 | 35 |
| CHF 4'000 to 8'000 | 30'000 | 1.6 | 30 | 63.5 |
| CHF 8'001 to 10'000 | 21'000 | 2.6 | 20 | 106 |
| CHF 10'001 to 15'000 | 27'000 | 3.6 | 25 | 149 |
| CHF 15'001 and more | 24'000 | 7.7 | 22 | 316 |
| | | | | |
| Profession | | | | |
| Senior management | 9'000 | 8.4 | 8 | 346 |
| Middle management | 28'000 | 4.6 | 26 | 184 |
| Employees | 26'000 | 1.8 | 25 | 72 |
| Freelancers | 3'000 | 3.5 | 3 | 144 |
| Self-employed | 7'000 | 4.5 | 7 | 186 |
| | | | | |
| Above-average affinities | | | | |
| (very strong interest in) | | | | |
| Financial markets and stock exchange | 79'000 | 7.9 | 73 | 324 |
| Business | 98'000 | 4.8 | 91 | 198 |
| Reals estate | 48'000 | 4.4 | 44 | 181 |
| Cars | 39'000 | 3.6 | 36 | 149 |
| Technics/science/research | 76'000 | 3.1 | 71 | 127 |
| | | | | |
| Exclusive readers | | | | |
| Read FuW but not NZZ | 79'000 | 1.8 | | |
| Read FuW but not Handelszeitung | 82'000 | 1.9 | | |
| Read FuW but not Stocks | 96'000 | 2.2 | | |
| Read FuW but not Bilanz | 77'000 | 1.7 | | |
| | | | |
| Readership figures MACH Consumer 2011-2 | | | | |
| | | | |
| Luxury-oriented purchase style | 37'000 | 5.0 | 34 | 204 |
| Shareholders: Shareholders | 59'000 | 5.9 | 54 | 244 |
| Holders of options | 13'000 | 19.9 | 12 | 819 |
| Holders of time deposits | 13'000 | 5.1 | 12 | 211 |
| Funds-holder | 40'000 | 4.3 | 37 | 178 |
| Mortgage owners | 49'000 | 3.9 | 46 | 159 |
| Own a capital growing life-insurance | 56'000 | 3.1 | 52 | 129 |
| Use the internet as information source for banks and their services | 54'000 | 4.7 | 51 | 195 |
| Use the newspaper as information source for banks and their services | 45'000 | 5.6 | 42 | 229 |
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